JEEM is the brain Child of Hajira Taimur. She stepped into fashion business many years back with a Multi brand fashion store called Fashion Pakistan Lounge also commonly known as FPL, with the evolving Fashion Retail market in Pakistan she realised a retail brand is needed which should be a perfect amalgamation of affordability and luxury. She then conceptualised a brand which is now on its way to become a household name "JEEM".
Hajira collaborated with talented Hamza Bokhari and "JEEM" came into being around three years ago.
Hamza Bokhari graduated from Pakistan Institute of Fashion and Design. Hamza’s debutant collection for the PFDC fashion week back in 2013 caught the media attention, winning him praise from the likes of Hilary Alexander of the Telegraph .Hamza rightly represented the emerging talent of Pakistan on the official shows of organisations such as SAARC and TDAP and more recently won the Bank Alfalah talent award at PLBW.He was also the first Pakistani designers to be worn on the Grammy's by Native American pop sensation Heart Hays. The latest collection which we showcased at FPW,2016 is called "Naurooz". In 2015 British Council handpicked JEEM to officially represent Pakistan for the competitive 'Who's Next' segment of the International Fashion Showcase in England. JEEM is next to be seen at London Fashion Week, 2017 along with few others veterans designers from Pakistan.
JEEM loves sharing stories through fashion . We at JEEM feels its the best non verbal way of communication. JEEM's woman doesn't follow fashion she embodies it . She indulges in art and stories and loves keeping heritage pieces.