With two critically-acclaimed rising talent showcases at PDFC Loreal Bridal Couture Week and this year’s Bank Alfalah Daraz Fashion Week, Jeem seems to be on the right track under Hamza Bokhari, the creative head of the brand. Having shown collections at both local and global fashion weeks and having already dressed an international celebrity, Bokhari has been working to better his craft and evolve his skills since he graduated from the Pakistan Institute of Fashion Design (PIFD) in 2012. Within just the span of about three years, Jeem offers street wear, luxury wear and couture under its umbrella. Jeem’s unique selling point has always been its exquisite design sensibility which sets it apart from the plethora of women’s wear brands in the country.
Originally published in British council: